Blogging

Online Articles Blogs and Internet Marketing

( Mostly beneficial for Hotels and Travel companies )
Scenario of Online marketing has changed over the years especially for hotels and travel agents across the globe. Earlier, when people can only be able to promote and market their products directly to customers by visiting specific places. Latter when print media came in to the role, companies got the opportunities to reach more customers via these print media. And when it comes the electronic media thereafter, people even got wider scope of marketing their brand names. So time and again the medium of marketing is changing and since the past one decade, it the Internet and Online marketing strategies, which are widely used by the companies across the world. And in recent years, Online Social Medias, Blogs and Online Articles has created buzz among the companies across the globe to attract prospective new clients online.
Article marketing is a kind of online promotion of a business entity, which tells short but adequate information about related company and its services. Once article is prepared, it goes to various internet channels, article directories, RSS feeds sites, networking market places for distributions, submissions and publications. A good article on internet, released for free distributions, increase possibilities of higher business leads and at the same time it also enhances band credibility among its consumers. It also helps in higher ranking of the website of a company. And in due course time, when these articles are syndicated on internet channels, article directories and online networking places, these articles are published on multiple websites regularly and constantly worldwide for better online exposer of a particular brand.
As far as a good and quality Article is concerned, the first and foremost thing one needs to keep in the mind that the content should be unique of its kind for the robots on internet. No doubt the topic may be the same in an article but one should write it such a way, it should be different to other hundreds of articles written on same topic. As the robots play an important role (in today’s era of Internet than writing it for offline print media earlier) in deciding whether an article is a unique one and of a good quality. Robots index a unique quality article on top of the syndication channels worldwide.
So now comes the question, how to make robot friendly good articles to make it eligible to get indexed on online article channels. The first thing one should do here is to use simple, correct and small sentences. One should put his or her own thoughts rather than copying it from other sites. A good title within 100 characters should reflect what the whole article is all about. One should not repeat any key phrases more than 3 – 4 times in the body of a let say 500-words-article. It is wise to use all the key words and phrased related to the topic of the article and the brand at least for once, so that reader will get the complete idea about the topic he or she is reading. Quality articles always have resource box (includes authors name and contact details) which give a chance the reader to communicate and leave their comments.
Last but not the least, one should know Article marketing is very useful companies when they are of good qualities and unique in nature.